Vanille · Follow
5 min read · Jan 5, 2020
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DISBOARD is arguably the most effective Discord server listing website on the net. The main reason for its success could be attributed to its search engine optimization as it appears very often in all types of Discord related google searches. Boasting an impressive 3.4 million visits per month, it currently experiences over 3x the traffic as one of its prime competitors, Discord.me. However, despite the very high traffic of the website, many server owners are missing out on crucial information that would allow them to make the most out of DISBOARD.
- Setting up & Bumping
All that is required to set up DISBOARD is to invite thebot to your server, edit your server’s page making sure to toggle the ‘Public’ option, authorize the bot, and then type ‘!d invite’ in the channel you would like the bot to invite people in. Once that’s done, you can bump the server every 2 hours either via the ‘!d bump’ command within your server, or on site. Do keep in mind that to experience the best results with DISBOARD, you should bump as often as possible. If it is difficult for you to bump regularly, then it would be helpful to have a team of bumpers who can fill in all parts of the day. You can also use a bot, such as Tatsumaki or UnbelievaBoat to time your bumps. These bots can be used to send pinged messages in your server or by DM to remind you that it’s time to bump.
While it is difficult to know how much of a difference ratings truly make, it probably wouldn’t hurt that your server receives a high overall rating. However, your positive reviews should be honest, and it is easy for many to tell when a review isn’t expressing a genuine or fair sentiment. Ratings however are a polarizing feature of DISBOARD, and are a feature that most server listing websites don’t use because they can be abused in numerous ways. For example, people who hold grudges against servers — usually because they believed they have been mistreated — may go out of their way to give multiple 1 star reviews, or down vote positive messages with several accounts. However, on the flip side, one can easily ask others to leave many reviews. This isn’t necessarily a problem, but it can also be abused, especially if members are rewarded for reviewing. Asking a member who’s fond of your server to leave a sincere review may be a good strategy that can potentially boost your server’s click rate.
2. Tags
The single most common mistake that I see people make when using DISBOARD is that they fail to understand the significance of tags. This is a very detrimental mistake to make because tags are the most important component to your page and they must be taken seriously. Your tags are almost entirely responsible for the exposure that your page will receive via search results on different search engines and DISBOARD’s search function. A couple of common mistakes I often see on DISBOARD are using under 5 tags, using tags that are too generic, and using tags that are very rarely searched. Your tags should consist of 5 strong key words. Sometimes using two words or even abbreviations can function as good tags, but it really depends.
Figuring out the best set of tags is actually a very challenging task, and it takes a lot of trial and error to even come close to figuring out your best set that will drive the most traffic. You can use websites such as Google Trends to give you an idea of what people are searching. However, key words that drive many search results do not necessarily correlate towards being the best tags for your server. This is because there may be too many competitors using the same tags, or too many giant servers stealing significant amounts of search traffic. So what I recommend as it pertains to tags is to play around with keywords relevant to your server, until you strike gold. If you run a gaming server for example, you can try using tags related to the specific games your members play, rather than going with generic tags such as ‘gaming’.
3. Description
Aside from your tags, your description is also very important. This is where your rhetoric skills come into play, as your goal is essentially to persuade the reader through words into joining your server. Your ad should be well written, and easy to read. What I like to do is write a brief summary at the top of my description, and follow it with a bullet point section, detailing the unique qualities and features of my server that make it stand out. If your server does not have any unique or enticing features to offer members, it may not interest them enough to join. Take some time to brainstorm what makes your server worth being a part of. Is it nitro boosted and filled with tons of great emojis? Does your community voice call often? Is your community friendly, welcoming, and active? There are a lot of qualities you can consider writing about. What are the topics your community spends a lot of time talking about? Capitalize on all of your best features and include those features in your description.
4. Ratings
While it is difficult to know how much of a difference ratings truly make, it probably wouldn’t hurt that your server receives a high overall rating. However, your positive reviews should be honest, and it is easy for many to tell when a review isn’t expressing a genuine or fair sentiment. Ratings however are a polarizing feature of DISBOARD, and are a feature that most server listing websites don’t use because they can be abused in numerous ways. For example, people who hold grudges against servers — usually because they believed they have been mistreated — may go out of their way to give multiple 1 star reviews, or down vote positive messages with several accounts. However, on the flip side, one can easily ask others to leave many reviews. This isn’t necessarily a problem, but it can also be abused, especially if members are rewarded for reviewing. Asking a member who’s fond of your server to leave a sincere review may be a good strategy that can potentially boost your server’s click rate.
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